Talking Retail Grocery and product news for independent retailers
The “Certainty” campaign will return to TV in March, supported by in-store activity, digital advertising and social media content.
As well as a new advert, Hardys has a new partnership with online learning platform Learning With Experts, which will invite shoppers to leave a review of Hardys wine, via a dedicated microsite, in return for a free lesson on a subject of their choice.
The promotion will be advertised on more than three million Hardys neck flags across retailers from April, alongside in-store sampling activity with a focus on the Easter sales period.
