Smirnoff bolsters flavours range with tropical vodka

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Smirnoff has expanded its flavoured range with a Mango & Passionfruit Twist vodka.

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The 700ml variant will be available exclusively from Tesco and Booker wholesalers from 3 November (tomorrow), before rolling out to other markets from March 2022.

It will retail at £16.50 and £15.99 for a price-marked variant.

The launch follows the roll-out of its Raspberry Crush vodka earlier this year, which Smirnoff said generated £6m in the first 10 weeks of launch.

It said 87% of growth within the spirits category has come from flavoured variants

Nick Payman, head of Smirnoff at brand owner Diageo, said: “We have strong ambitions for our growing flavour range and are excited to be bringing a brand-new variant to our customers following the successful launch of Raspberry Crush as well as growing consumer demand.

“Smirnoff never shies away from standing out from the crowd and as we know vodka flavours are growing at a rapid rate, there is huge opportunity to continue expanding and developing our portfolio.”