Talking Retail Grocery and product news for independent retailers
The Summer Fruits range includes strawberry, orange, lemon and new blackberry flavoured sweets and is available now in stick and Favourites multi-pack formats.
PVM research has found that blackberry is the UK’s second favourite flavour after strawberry.
By adding a blackberry flavour, the brand hopes to build on the 24.4% growth in sales Fruittella singles achieved in the last 12 weeks and strengthen Summer Fruits’ position as the number two favourite stick behind strawberry.
