Cadbury gears up for Easter with new launches

The company is launching a new promotion for its Cadbury Creme Eggs brand, giving shoppers the chance to win one of 200 half white half milk chocolate Creme Eggs across the UK and Ireland, for the chance to win £10,000 – but only if they do not eat it.

The “How Do You Not Eat Yours?” promotion will run across in-store POS, outdoor advertising and online.

Also new for this year is a mixed gift pack of five filled eggs – two Cadbury Creme Eggs, two Caramel Eggs and one Oreo egg – each retailing at £3.14.

The partnership with the Peter Rabbit franchise will continue this year, with the character gracing the front of the recently launched Cadbury Dairy Milk Hot Cross Bun Bar (£1.40).

Mondelēz is also launching a Spring Share Box containing a mixture of Cadbury Mini Eggs, Cadbury Creme Eggs and Caramel Eggs as well as Cadbury Creme Egg Twisted singles, retailing at £5.99.

New for 2022 is the Cadbury Twirl Orange Large Egg, containing one large orange-flavoured egg and two Twirl Orange singles bars.

The Cadbury gesture egg range will expand to include a Cadbury Creme Egg Gesture Egg and a Cadbury Fingers Gesture Egg.

Each pack contains one large shell egg and 3x Cadbury Creme Egg singles or 3x packs of Mini Fingers respectively.

Cadbury is also launching a Daim Heritage Egg, containing one egg shell and a 28g Daim bar, retailing at £3.99.

Cadbury will also be bringing back its “Show You Care Hide It” campaign, enabling shoppers across the UK to hide an egg virtually anywhere in the world using Google Maps.

The brand will be visible through in-store POS as well as a campaign across TV, outdoor, social media and YouTube.