Talking Retail Grocery and product news for independent retailers
The new “Win A Day In Their Boots” competition offers consumers the chance to win one of eight experiences with football clubs, including Arsenal FC, Aston Villa Women, Chelsea FC, Leeds United FC, Liverpool FC, Manchester City, Manchester United and Tottenham Hotspur.
There is also a range of instant win prizes, including more than 2,000 Love2Shop vouchers worth £5 or £10.
Shoppers will need to buy any promotional product from across the Cadbury range and visit winaday.cadburyfc.com to enter the product’s batch code and barcode.
Once on the site, consumers will watch a short animation to reveal whether they are the winner of one of thousands of great prizes.
The promotion is running until 23 March across all Cadbury products in tablet, multipack, bag and singles formats, as well as Heroes.
The launch will be supported by a marketing campaign to reach more than 80% of UK shoppers across out-of-home, radio, social media and in-store POS activity.
Bryony Tate, brand manager for Cadbury at Mondelēz International, said: “Our previous Cadbury FC partnerships have been incredibly successful, and our newest promotion ‘Win A Day In Their Boots’ really builds on those by offering a range of truly unique experiences to winners.
“We would encourage retailers to make sure that they are stocked up on the wide range of Cadbury products and add visibility through POS and secondary siting to take full advantage of the promotion in-store.”
