Lucozade expands stimulant range with original flavour

Lucozade Alert Original will be available from February in 500ml plain and price-marked cans.

The launch will be supported by digital and social media advertising.

Zoe Trimble, head of Lucozade at Suntory Beverage & Food, said: “Over the past year, consumption patterns have changed, drinking occasions have evolved and we know the importance of converting these insights into action through the launch of new flavours, formats and new product development.

“We know that 75% of adults reported concerns about tiredness, yet many shoppers still don’t think stimulant drinks are for them.

“This is why we brought Lucozade Alert to shelves last year; high in caffeine and with Vitamin B3 to help reduce tiredness.

“We’re delighted that we’re now combining these winning attributes with the much-loved unique taste of Lucozade Original to meet shoppers’ demand even further.”