Dead Man’s Fingers expands core range

The Black Rum variant is available to all channels now, while the White Rum is available exclusively from Booker until 1 January 2022, when it will be made available to all channels.

Both variants are available in 700ml bottles retailing at £22.

Halewood said the White Rum (37.5% ABV) has hints of vanilla and tropical fruit and the Black Rum (40% ABV) has notes of molasses and dark caramel.

Rachel Adams, global marketing manager for Dead Man’s Fingers Rum, said: “With our new launches, we bring this same vibrant attitude to re-invigorate what are generally considered to be more traditional rum expressions, and ultimately continue to grow the category and bring more consumers in.

“Furthermore, with their eye-catching gold and silver bottles, they’re guaranteed to stand out on the shelf/back bar whilst also providing great gifting options in the run up to Christmas”.