Cadbury Dairy Milk Hot Cross Bun Bar to launch for Easter 2022

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Mondelēz International is to launch a cinnamon crunch flavoured Cadbury Dairy Milk Hot Cross Bun Bar for the run-up to Easter 2022.

Cadbury Hot Cross Bun Bar

The new 110g bar will be available in cases of 18 at an RRP of £1.40.

A Mondelēz spokesperson said: “Tablets are the heartland for the Cadbury brand, so this addition to the novelties range is sure to be a hit in-store.

“Purchasing a brand they recognise is the most important factor for shoppers at Easter, making Cadbury, Cadbury Creme Egg and Cadbury Mini Eggs a crucial part of a retailer’s line-up.”

Easter sales in independent and symbol stores grew by 11% last year, says Mondelēz, as more consumers shopped locally.