New Nisa website nearly trebles approaches from prospective retailers

The site, nisalocally.co.uk , came online last July and aims to show retailers what Nisa can offer their franchisees.

The company says that the site has increased the number of retailer approaches by 277%.

The site has also increased the number of leads for possible Co-op franchisees.

Lee McDonald, digital lead at Nisa, said: “A year after launching the new site it is extremely pleasing to see continued success in the generation of leads for both Nisa and the Co-op franchise model.

“There is a lot of great content on the site which appeals to our many stakeholders but significantly, lead generation is a key performance measurement for the website, and I am delighted that it is proving its worth and that digital continues to play an ever-critical role in the growth of the business.”

Visitors to the site can see all the current instore offers and delicious recipes, read the latest news, learn about the company’s history, Nisa’s Making A Difference Locally charity and much more.

Meanwhile there is a host of information for prospective new partners outlining the benefits of joining Nisa including a section dedicated to Nisa’s new rebate proposition Fresh Rewards which allows retailers to calculate their rebate.