Throughout 2021, Covid-19 looked like the Grinch that might steal Christmas from families and business owners alike. Now, with most state borders open, the festive season is full of opportunity.
The latest ANZ card-spending data shows there’s a renewed appetite for household spending. For small and medium businesses, that means there’s a chance to help shoppers find the perfect gifts for those reunions with loved ones.
Many of those shoppers will still be looking online despite the reopening of retail stores in Melbourne and Sydney. Online sales reached a fourth-consecutive high in the September quarter, showing that the pandemic has accelerated a trend that was already underway.
In this environment, it’s vital that your business is prepared to meet shoppers where they’re most comfortable.
Can your e-commerce systems cope with huge online Christmas demand? If you’re behind, is there a way to catch up now that the Christmas clock is ticking? These questions are front of mind for many business owners.
StoreConnect e-commerce was designed to deal with this sort of challenge. It gives small and medium businesses easy access to an all-in-one e-commerce platform that seamlessly connects their business with shoppers, providing an enjoyable customer experience that keeps them coming back.
A Salesforce AppExchange solution, the Australian-owned, feature-rich StoreConnect platform is fast, holistic, and provides affordable access to the sort of enterprise-level integration experience that all businesses crave.
“The StoreConnect platform makes complex e-commerce simple. Backed by the power of the Salesforce platform, business owners no longer need to manage different platforms and plug-ins to track inventory, sales, shipments, digital marketing, customers & tax,” StoreConnect founder and CEO Mikel Lindsaar says.
“By having a single source of truth for all customer data, managed in a single platform, we are giving businesses back their valuable time so they can better direct it to grow and enhance customer experience. Imagine clicking a button to get real-time reporting of online sales and marketing campaign effectiveness, and being able to make immediate changes without having to log into another system.
“There’s no more wasted time on repetitive administrative functions. It is much more enjoyable to spend your time ensuring your customers can find great gifts for their loved ones when they reunite this Christmas,” Lindsaar says.
In October, StoreConnect won the International Salesforce Partner Innovation Award for Retail in collaboration with Playbill, which provides event merchandising for major entertainment industry players in ten countries.
The Playbill team was able to launch multiple merchandise stores via the StoreConnect platform, which they used for all e-commerce and marketing information.
Their first site housed merchandise for the popular musical Frozen, and they quickly launched similar stores for Hamilton, Harry Potter and the Cursed Child, and Moulin Rouge.
Because of unprecedented efficiencies in their IT processes, Playbill saw a 35-per-cent uplift in channel revenue from same-day click-and-collect orders and was also organised enough to manage that spike in orders without using additional on-the-ground staff.
Mark Zammit, Playbill’s Group Head of Technology, was full of praise for the StoreConnect system.
“It wasn’t overly complicated at all, and even adding the customisations in Salesforce was easy. The interface for our operations team in fulfilling orders is a complete breeze. It’s a ‘drag and drop’ and probably one of the best I’ve seen. It’s come out really well,” he says.
Alongside Playbill, StoreConnect is now being used by Stoddart, Sharp Australia and Surf Lifesaving NSW.
To ensure you’re ready for the Christmas rush, join them by revolutionising your e-Commerce systems now. Visit our website https://getstoreconnect.com or email info@getstoreconnect.com to bring the power of StoreConnect to your business.
