ACS welcomes continued success of Peas Please campaign

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The role of local shops in the Peas Please campaign – an initiative that works to make vegetables more appealing – has been welcomed by the Association of Convenience Stores (ACS).

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The ACS itself was recognised as among the organisations committed to the scheme in the latest report on the campaign from the Food Foundation, which runs it.

ACS chief executive James Lowman said: “Local shops have a unique reach into the lives of their communities play a vital role in offering a healthy food provision for their customers and this was particularly evident during the Covid-19 pandemic when other businesses were forced to close.

“Over the years, convenience retailers have actively and positively engaged with a range of campaigns to increase the consumption of fruit and vegetables in their local areas including Change4Life, Healthy Start and Peas Please.

“We’re pleased to see that the Peas Please report has recognised the important role that local shops play in contributing to healthier communities.”

The report said that since Peas Please was launched in 2017, 636 million cumulative additional portions of vegetables have been sold or served.