“The Secret is Ice Cold” campaign consists of an advert and out-of-home activity across social media platforms, as well as an on-pack promotion for the off-trade.
Jägermeister kicks off ice cold campaign
Mast-Jägermeister UK is launching a multi-million-pound national campaign to reinforce Jägermeister’s perfect serve — an ice-cold shot chilled to -18C, poured into a branded green frosted shot glass.