The “OO Please” campaign, which will include radio advertising, sponsorships and social media, kicked off last week with a special evening in several locations in Liverpool. This included setting up Typhoo dedicated sites with free sampling of tea.
Des Kingsley, chief executive, said: “Typhoo has always been known for its bold, cheeky personality and our new campaign sets out to re-engage the nation’s tea drinkers with our iconic ‘OO.
“The ‘OO Please’ campaign gives the infamous ‘OO in Typhoo a new lease of life”.