Carte D’Or replaces plastic with paper tubs

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Ice-cream brand Carte D’Or is switching its entire range from plastic containers into recyclable paper tubs.

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The new paper packaging is certified as coming from sustainably managed forests and controlled sources.

Carte D’Or, owned by Unilever, has also updated the design of its cartons, including a QR code that can tell customers the source of the key ingredients.

Horacio Cal, ice-cream marketing director for Unilever in the UK and Ireland, said: “We are proud to have made this move to paper tubs, saving more than 900 tonnes of virgin plastic in the UK every year and helping shoppers to reduce their plastic packaging footprint at home.”

The changes will begin to appear in shops this month.