Talking Retail Grocery and product news for independent retailers
The brand says customers enjoyed the choc-caramel milk so much that it decided to bring it back.
It will be available in standard and price-marked packs of 400ml from early February, along with a one-litre format.
As part of the relaunch, Yazoo ran a “find-a-designer” campaign to pick one of the UK’s best up-and-coming artists. Tomas Dogg was chosen and has helped to create the new pack design.
Maren Fuhrich, brand manager at Yazoo, said: “We are into our fifth year of limited edition launches and we are excited to bring back choc-caramel by popular demand.
“Our consumer-led competition has been a great way to reinject some fun, positivity, and engagement amongst our audience, especially after a challenging time for many.
“Choc-caramel was a huge hit with Yazoo fans when we first launched in 2019 and added £1.67m in sales value to the category between 2019 and 2020.”
The new flavour will be supported by a six-figure fully integrated marketing campaign that includes video on demand, print and digital advertising, social media support, competitions and in-store activity.
Recommended retail prices for the new flavour will be £1.15 for 400ml, two for £2 400ml PMs, and £1.79 on the one-litre PMP.
