Talking Retail Grocery and product news for independent retailers
Five 10-second adverts will run from tonight until Christmas Eve across Channel 4’s Friday evening programmes, aimed at Ribena Sparkling’s affluent consumer audience.
The campaign will also include social media and radio advertising and POS material for retailers.
Helen Passard, head of Ribena at Suntory Beverage & Food, said “As the temperature begins to drop and the nights draw in earlier, evenings with friends and family at home in front of the television become a core part of consumers’ routines at this time of year.
“What’s more we know how important it is to provide the right range of drinks for the night in occasion.”
