Thorntons returns to TV with Christmas advertising campaign

By David Shrimpton in Confectionery 19th November 2021

Chocolate brand Thorntons is back on TV with a new advert for the first time in four years, as part of a £3.6m campaign that also features social media support.

Running from 19 November for six weeks, the humorous advert aims to “reignite shoppers’ emotional connection with the brand and drive awareness of the Thorntons portfolio in the lead-up to Christmas”.

Levi Boorer, customer development director at Ferrero, said: “Our latest campaign will keep the brand front of mind during a key sales period for retailers, ensuring long-term success of the brand and helping to drive purchase of our products in stores.”

There will be both a 30- and 20-second advert that show a group of friends getting together, with one couple bringing a box of Thorntons Classic as a gift.