Nisa re-vamps its Christmas food-to-go

The group says that while food-to-go demand markedly slowed during lockdown, it is now selling well again.

Jonny Lambert, wholesale category lead for the Co-op, which owns Nisa, said: “Having the right range for customers is key and we’ve launched some great new lines this autumn taking us through to Christmas to get people into the spirit of the season.”

As well as the traditional Co-op turkey feast sandwich and a no turkey vegan alternative from the Co-op Gro range, other festive flavours available include pork, sage and onion stuffing scotch eggs; pork, stuffing and cranberry sausage roll and smoked salmon and cream cheese pasta salad.

Merchandising tips have been shared to support stores with advice on how and where to site the food-to-go to increase sales.

To help retailers further, a food-to-go ‘Category Talk’ film first aired at the Nisa Expo in autumn has been made available to stores offering insights and advice from Co-op’s food-to-go buyer, Nisa’s wholesale category controller for food-to-go as well as a representative from key supplier Greencore.