Americans prefer buying their shoes in department stores

April 22, 2021

Americans continue to turn to department stores like Macy’s and Nordstrom when they need to buy non-athletic shoes. The percentage of Americans buying shoes in-store (33 percent) or online (37 percent) were significantly higher in departments stores than consumers’ second choice of specialty footwear outlets (20 percent for store and online), according to a new survey by Alix Partners.

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