French biscuits make their way to UK stores

By Éilis Cronin in Biscuits & Cakes 18th January 2022

French biscuit brand LU is launching into the UK in four varieties.

Le Petit Chocolat, Le Petit Beurre, Le Petit Biscotte, and Le Petit Citron (£1.50 each) will offer shoppers a “quintessential taste of France to enjoy at home”

Charlotte Parkes, senior brand manager for LU, said: “It’s not every day that you can say you’ve worked with a French icon. LU’s range is a real treat and these treats are sure to be a hit with biscuit lovers in the UK.

“With these four varieties, we bring something truly unique to shelves. Each with their own irresistible flavour, these recipes have more than stood the test of time.”