The Famous Grouse campaign inspires togetherness

By Éilis Cronin in Alcohol 28th October 2021

Whisky brand The Famous Grouse has kicked off a global campaign to “inspire consumers to share, savour and enjoy The Famous Grouse together”.

The “Join Us By The Fire” campaign will kick-off during November across digital channels around the world.

Lewis Bright, global senior brand manager at The Famous Grouse said: “The ‘Join Us By The Fire’ campaign aims to inspire consumers to celebrate those moments that deserve a Grouse, big and small, with friends, stories and a smile.

“Capturing the vision of our pioneering founder, Matthew Gloag, to share and savour the best quality blended whisky, the campaign celebrates reconnection and kinship, concepts that are now more relevant than ever, around the world.”