Diet Coke celebrates authenticity with media campaign

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Diet Coke has launched a media campaign to “shine a light on individual authenticity”.

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The “Just Because” advert is launching this week across out-of-home, social and digital platforms and multi-screen audio visuals, supported by POS and online activations.

Amber Topalcik, senior brand manager at Diet Coke, said: “With a broad, passionate, and loyal fanbase, this campaign celebrates them – people that challenge and embrace their lives in a positive way, with the confidence to do things their own way, ‘Just Because’.”

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