The Armani Group has announced the reopening, after a complete restyling, of the Giorgio Armani boutique in Piazza San Carlo, 145 in Turin.

Located in a building overlooking one of the main squares of the historic city centre, it has a facade with arcades. The two large windows and the central entrance offer a view of the interior of the store, with the video wall and, on the right, the exposed staircase that connects the various floors.

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The concept, personally studied by Mr Armani in collaboration with his team of architects, offers a wide-ranging environment in which the essential and sophisticated elements of Armani aesthetics stand out, reworked in a contemporary key. Overall, the space is refined and fluid with a welcoming and elegant atmosphere.