Nisa launches gift promotion for pre-Christmas presents

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Nisa has launched a gift promotion in an effort to boost business in the run-up to Christmas.

Nisa Christmas gifting promotion

The group says it wants retailers to make the most of the “micro-moments” for present-giving before Christmas itself, such as work parties and Secret Santa with friends.

Gift offers include a selection of stocking-filler confectionery, including Nestlé Smarties 120g and Rowntree’s Fruit Pastilles Tubes 115g at £1 each, Quality Street 240g and After Eight 300g at £2 each, Maltesers Truffles 200g and Quality Street Intrigue Salted Caramel Truffles at £3.50, as well as McVitie’s Family Circle Box at £2.50.

For whisky-lovers, Jura Journey 700ml and Tamnavulin Malt 700ml are also available at £22 each, saving shoppers up to £11.89 on the recommended retail price.

Further specials include Baileys Irish Cream 700ml at £10.

Chris Walker, Nisa’s offline marketing lead, said: “After missing out on lots of Christmas celebrations last year due to lockdown restrictions, consumers are getting into the festive spirit early this year and many will already be on the lookout for great value gifts and stocking-fillers, despite us still being in November.

“We are confident that the bunting, window clings and hanging stars/snowflakes provided to our partners as part of the dedicated point-of-sale kit will help draw passing shoppers into the store, increasing footfall and sales in the coming weeks.”

The promotion runs until Tuesday 14 December.