KP Snacks promotes active lifestyles with cricket partnership

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KP Snacks is once again partnering with cricket competition The Hundred (21 July – 21 August) in a move designed to “champion healthier lifestyles and inspire people to get more active through cricket, while driving sales of its core range”.

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The partnership will see KP Snacks’ Popchips, Butterkist, Pom-Bear, Tyrrells, KP Nuts, Hula Hoops, McCoy’s and Skips brands feature across team shirts and in broadcast indents and advertising spots during ad breaks, as well as on in-ground screens.

KP is also running a retailer competition to win match tickets and merchandise by purchasing cases of promoted products.

The partnership also includes retailer bundle deals, in-depot activity and branded POS.

Kevin McNair, marketing director, said: “We have partnered with The Hundred because we believe cricket is the perfect route to encourage families to get moving and enjoy more moments together.

“Over the next five years, our partnership with The Hundred aims to help thousands of families up and down the country to get more active together.”