Talking Retail Grocery and product news for independent retailers
The “Win2Gether” promotion is running until 12 August across packs of Mars, Revels, M&M’S, Galaxy Minstrels, Maltesers, Twix, Galaxy Ripple, Snickers, Starburst and Skittles.
Shoppers can enter via win2getherpromo.com to win prizes including a VIP trip to Wembley Stadium, the chance to meet a footballing legend and cash prizes of up to £1000.
The promotion is supported by in-store merchandising and a Snickers-led campaign for the “upcoming summer of football”.
Brenna Mulholland, bars senior manager at Mars Wrigley UK, said: “For the first time ever, Mars Wrigley UK will be sponsoring both the England and Scottish FA teams at the Euros, through an exciting upcoming Snickers campaign.
“We know that sports tournaments have mass appeal, uplift to the nation’s mood and are a major consumption moment.
“Alongside this, friends and family will be able to reunite in summer after a year of being apart, which will be a cause for celebration.
“As a result, retailers should ensure they are ready to tap into the summer of sport, and the ‘Win2Gether’ promotion is the perfect opportunity to score big.”
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