How #WeWearAustralian plans to take Aussie fashion to the world

Can one spectacular photoshoot put Australian fashion on the map? That’s the idea behind the new #WeWearAustralian campaign that launched on Wednesday.  Shot on location in Western Australia’s iconic Kimberley region, the campaign combines otherworldly landscapes with fresh faces modelling incredible fashion from over 150 Australian brands in the hope that consumers — and retail buyers — around the world will sit up and take notice.  “As a country, we don’t beat

This content is for IR Pro subscribers only.

Subscribe now to unlock an all-access pass.

IR Pro - monthly

$5 +GST for the first 30 days. (Auto renews at $28+GST per month.)
  • Unlimited news access
  • Exclusive members only masterclasses (live and on-demand)
  • Weekly careers advice
  • Weekly and quarterly digital magazines delivered to your inbox
Subscribe now
MOST POPULAR

IR Pro - annual

$312 +GST per year. (Auto renews annually.)
  • Unlimited news access
  • Exclusive members only masterclasses (live and on-demand)
  • Weekly careers advice
  • Weekly and quarterly digital magazines delivered to your inbox
Subscribe now