Waitrose expands Deliveroo service with 110 new locations

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Waitrose is to expand its Deliveroo service, adding 110 new shops across the country by the end of the summer.

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The retailer began a five-store trial with Deliveroo in September last year and the service is currently available from 40 shops.

Deliveroo customers will be able to order from an increased range of between 750 to 1,000 products and have it delivered in as little as 20 minutes from Waitrose shops in Scotland, the North West, North East, Midlands, South West, South East, and London. New locations on Deliveroo will include shops in Cheltenham, Lincoln, Exeter, York, and Sheffield.

The move is expected to take the number of people who are able to access Waitrose food on Deliveroo to around 13 million.

The expanded range of products includes free-from, dairy alternatives, vegan ranges, flowers and gifts, as well as a selection of product bundles for even greater convenience, including steak dinners, treats such as profiteroles and Prosecco or meals for seasonal occasions.

Up to 400 new jobs will be created in those Waitrose shops where it’s being introduced to fulfil orders ready to be collected and delivered by Deliveroo.

James Bailey, executive director for Waitrose, said: “We know convenience is key for many of our customers and the expansion of the service with Deliveroo will play an integral role in helping us make Waitrose food more convenient than ever before.”

Carlo Mocci, chief business officer UKI, Deliveroo, added: “We are delighted to announce a two-year partnership with Waitrose, alongside a nationwide expansion to 150 stores. Waitrose is one of the most respected and loved British companies and we are proud to expand the extremely popular Waitrose service on Deliveroo.

“As we expand further across the country, this partnership will mean more choice and selection for our customers, delivered in as little as 20 minutes, and will create even more work for riders right across the UK.”