Talking Retail Grocery and product news for independent retailers
The “Cook it up with Kikkoman” campaign will kick-off from 18 October and will include a TV advert and video-on-demand content aimed at a younger, more affluent audience, encouraging them to “try Kikkoman in everyday dishes as well as in Asian cuisine”.
The 20-second TV advert will run for four weeks across ITV, Channel 4 and Skymedia and the video-on-demand content will run for a further two weeks.
Kikkoman will also be sponsoring the Food Network Channel across November and December.
