Magners kicks off six-figure advertising campaign

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Magners Irish Cider is kicking off its first advertising campaign in four years.

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The “When Time Bears Fruit” advert is running across TV, video-on-demand, digital and social media platforms.

Godelieve Crawford, Magners senior brand manager, said: “Summer is always an exciting season for cider and it is the perfect time to bring ‘When Time Bears Fruit’ to the market.

“After four years, it is exciting to see us back on TV with a bang and a strategic channel plan that will help to fuel our ambition of growing Magners market share within new and existing target markets.”