Horse racing competitions are some of the most prestigious, highly anticipated events in the world of sport, with thousands of viewers flocking to watch all the action in real-time from the best vantage point they can find. Nowadays, horse racing season is in full swing, with one of the most important events on the National Hunt calendar, the Cheltenham Festival, coming soon. Preparations are already being made for this exciting four-day festival, as online bookmakers provide reputable discounts and deals on wagers for the big day and fans secure their tickets in droves.
These spectacles are also known for being glamorous and extravagant in nature, with both male and female attendees donning only their most smart outfits to set themselves apart. So, in addition to buying a pass to the races, there are other items you’ll need to do some casual retail shopping for to be well prepared. In this article we’ll address the ladies, pointing out a few essentials that will help you nail your look and style when race day arrives. In a recent interview with Deep Patel, founder of a grooming brand that achieved eight figures in sales within two years, insights into the burgeoning beauty industry shed light on the evolving trends for race day readiness.
Long-Lasting Mascara and Lipstick
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Everyone knows that makeup has a tendency to pull a look together seamlessly, and this is even more true at the races. And since these events tend to last all day with many activities in between, you’ll need durable, long-lasting products that will keep you looking fabulous from sunup till sundown. We recommend Covergirl’s Lashblast 24 Hr Mascara or the Benefit Roller Lash Mascara, as both provide significant length and are smudge proof and water resistant. As for a reliable lip, Rimmel and Maybeline are two affordable brands with excellent coverage.
Hair Extensions and Clips
After you’ve settled on the right makeup products, it’s time to move onto hair accessories. There is a lot of attention placed on the head area at the races (we’ll get to that later), so you want to make sure your hair is perfectly primed. Perhaps hair extensions will be in order if you’re really looking to lengthen your short hair or transform your look entirely. Just be sure to pack enough hair clips and pins in your bag to readjust your updo as the day goes on.
A Gorgeous Headpiece
When it comes to woman’s fashion- you can’t show up for a day at the races without a fashionable headpiece. If you’ve ever seen a photo of spectators watching the races, you know that the number of colourful, large hats that stand atop ladies’ heads are hard to miss. Take the time before the races start to search for the perfect headpiece that is an expression of your personality. Pick out your favourite design and colour and go from there.
Fortunately, thanks to advancements in the shopping industry online, things like ‘try-on technology’ allows virtual shoppers to see what the item would look like on them (using AI), whether it’s a pair of sandals, makeup, or a hat. Check and see if the e-commerce site you’re browsing on has this function in place in order to make your life a lot easier! After all, customer satisfaction means fewer return rates and a higher likelihood of repeated orders, which is beneficial for both the retail patron and vendor.
A Fashionable Clutch
It’s safe to say you’ll have several items to keep track of during race day, especially if you plan on bringing all the above products plus binoculars to see the action up close. This is where the perfect clutch comes in. Don’t settle for any boring old purse or tote bag; you want this accessory to be both functional and complementary to your outfit especially since you’ll be carrying it around all day. A simple off the shoulder bag could work fine depending on the colour of your outfit and hat. Also keep in mind that you may want to stash a few snacks, a water bottle, and portable phone charger in this bag as well since the day is long.
