Florette joins forces with social media star this winter

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Bagged salad brand Florette is partnering with a social media personality to launch a winter campaign.

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Michelin-trained chef Poppy O’Toole, known as Poppy Cooks online, will support the brand by creating a series of recipes and videos using Florette’s products, as well as competitions and excusive content, in a move designed to “inspire shoppers to enjoy great-tasting, healthier food choices throughout the winter months”.

The six-week campaign will run throughout November and into December, supported by the launch of Florette’s limited edition “Merry Crispy” packs.

Tessa Dunbar, brand manager at Florette UK said: “Research shows more than a third (34%) of Brits continue to eat salad through the winter months, including side dishes and festive favourites such as the classic prawn cocktail (23%).

“We’d urge retailers to ensure they have a good selection available in store to meet demand.”