The “For the love of tea, For the Love of Tetley” campaign kicks off with a TV advert that “celebrates all the ways we love tea”, from taking a flask of original Tetley to a rainy sports match, to enjoying a cup of herbal in bed.
The brand is also giving more than one million consumers the chance to send a free cup of tea to a loved one with a personalised message, by buying a pack of Tetley Original.
In 2022 the campaign will continue with online and social media support.
Tuuli Turunen, head of marketing at Tetley said: “We absolutely love this campaign, what a way to launch our new brand strategy.
“We are the only brand that truly has a tea for every tea lover, so the ‘For the Love of Tea’ campaign speaks to all our consumers in a connected and joyful way.
“This is the start of exciting things for Tetley.”