Haribo unveils £4m Tangfastics TV campaign

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Haribo has launched a £4m TV campaign for its Tangfastics variant.

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The campaign includes 20- and 30-second adverts running until 31 October and is expected to reach 70% of Haribo’s audience.

Trade marketing manager for Haribo Claire James, said: “This is the first time we have focused on Tangfastics in an advert since 2016.

“As the best-selling medium bag in the market, we know that the playfulness of the creative will resonate with those that love the perfect balance of sweet and sour that comes from enjoying this tangy treat.

“We are very excited to be revealing that the next instalment of our kids’ voice creative which always raises a smile and, just like our sweets, helps to create moments of childlike happiness.”