ats-marketing 
Retail TouchPoints
MAY 2, 2024
“We’ve assembled a world-class team with the proper incentives and alignment that will execute the very clear go-to-market strategy around our three anchor brands.” New additions and promotions at Beyond include: Guncha Mehta joins as Chief Digital and Information Officer. Callahan is rejoining Beyond, Inc.,
Retail TouchPoints
MAY 2, 2024
The sauces are priced for accessibility at $8.99 We are proud to introduce this line of apparel that honors the legacy of Ace Hardware,” said Kim Lefko, Chief Marketing Officer at Ace Hardware in a statement. ounce bottle and $6.99 per container of the rubs, which vary in size by flavor.
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Inside Retail
MAY 2, 2024
But many brands are simply copying and pasting their millennial marketing playbook for the next generation, according to Ypulse senior content marketing manager Anastasia Pelot. Retailers’ ability to understand and connect with Gen Z will be critical to their success in the coming years.
Retail TouchPoints
MAY 2, 2024
The global digital gift card market is expected to reach $724.3 billion by 2028, rising at a market growth of 14.2% Top-up cards generate valuable data on customer spending habits and preferences for the business, allowing brands to personalize marketing campaigns and improve product offerings. In the U.S.,
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It’s in customer service interactions, product recommendations, marketing outreach, and yes, even commerce experiences. Lastly, get a glimpse at where AI will go next and how you can measure its effectiveness going forward. AI is everywhere. But not every use of AI provides the same value to your brand.
Inside Retail
MAY 2, 2024
The release marks Walmart’s largest private brand food launch in 20 years and the fastest private food brand the retailer has brought to market. It’s a commitment to our customers that they can enjoy unique culinary flavours at the incredible value Walmart delivers.” As of March 24, sales of edible private-label products have grown 2.3
Retail TouchPoints
MAY 2, 2024
The feature is rolling out now for TikTok-certified artists and their fans in Germany, with other markets to follow. “We We are very excited to launch this new partnership in Germany, where EventIM holds a strong position in the ticketing market,” said Michael Kümmerle, Global Music Partnership Development Lead at TikTok in a statement. “We
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Using Sephora as a case study, this webinar walks through a composable commerce migration and looks at: How Sephora made the switch to composable commerce How a flexible and agile composed solution can help you overcome economic and market uncertainties How you can create revenue through an incremental composable commerce implementation
Speaker: David Nisbet, Everett Zufelt, and Michaela Weber
In this session you’ll learn: The integral relationship between payment experience and customer satisfaction Proven methods for optimizing the checkout journey Leveraging payments data for personalized marketing and enhanced customer loyalty Gain invaluable insights into consumer behavior across online and offline channels through data 📅 June (..)
Advertiser: ZoomInfo
Nurturing leads through your sales funnel is a daunting task for many business development teams, especially at the scale required to achieve lofty growth goals. But personalized prospecting is possible at scale with the right resources in place. At ZoomInfo, we’ve found that a rock-solid go-to-market playbook is key.
Advertiser: ZoomInfo
It’s not a far stretch to suggest that the topic isn’t exactly what gets marketers excited in their day-to-day workflow. However, if lead generation, reporting, and measuring ROI is important to your marketing team, then data normalization matters - a lot. Well, marketers rely on this grouping to reach their goals.
Advertiser: ZoomInfo
It's quite a process for marketing teams to develop a long-term data management strategy. Forward-thinking marketing organizations have continuously invested in a database strategy for enabling marketing processes. It involves finding a data management provider that can append contacts with correct information — in real-time.
Advertiser: ZoomInfo
47% of marketers said they have a database management strategy in place, but there is room for significant improvement. Marketing and sales teams are feeling pressured to deliver authentic messaging to buyers at every point of their customer journey. New tactics to acquire data to reach marketing goals.
Advertiser: ZoomInfo
Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
Advertiser: ZoomInfo
Your number one goal revolves around this: placing the right candidates at the right job. For recruiters to build their pipeline and search for the next candidate, they need to ensure they have access to the most accurate data on the market.
Speaker: Peter Kraemer, Chief Supply Officer of Anheuser-Busch InBev
Innovation through exploration, development, and scaling of technology has enabled markets across the globe to remain agile while responding to challenging times. The past few years have shown us that nothing is constant in the supply chain industry. In fact, change is inevitable.
Advertiser: ZoomInfo
Conversations have always been at the heart of our most authentic relationships. Enter conversational marketing — the new paradigm to tackling your business deals and converting prospects in minutes. Studies show the return on investment (ROI) of conversational marketing helps your marketing team drive revenue.
Speaker: Kelly Barner - Co-Founder & Managing Director of Buyers Meeting Point, LLC
It was followed by port blockages and congestion, strikes among truck drivers and railway workers, a major recall and plant closure that led to a disastrous baby formula shortage, concerns about the future of semiconductor availability, turbulence in the ESG investment market, and much more. What will 2023 bring?
Speaker: Ryan Bryers, SVP of Global Engineering
Ryan will cover the multitude of benefits that cloud technology brings to retailers, including: Empowering retailers to transform their operations Becoming more adaptable, efficient, and agile Improving response to ever-changing market dynamics Don't miss out! July 26th, 2023 at 9:30am PDT, 12:30pm EDT, 5:30pm BST Save your seat today!
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