Wiser

APRIL 24, 2024

A national ice cream manufacturer sought to make an impact in the market with the launch of four new SKUs. The brand invested heavily in both above-the-line and below-the-line marketing to drive in-store conversions. The Cold Hard Challenges Launching a new product is never without its hurdles.

Point of Sale 78

Point of Sale Promotions Advertising Marketing 78

Inside Retail

APRIL 24, 2024

Legacy denim brand, Levi Strauss & Co has rolled out a direct-to-consumer first strategy across its East Pacific Asia market. Inside Retail sat down with Nuholt Huisamen, managing director of Levi Strauss & Co for East Asia Pacific, to unpack what the future of the DTC-first strategy means for the Asia market.

Consumer 147

Consumer Wholesale Location Fashion 147

Mass Relators

APRIL 24, 2024

Conversely, 48% of these shoppers say that it is because of their negative perceptions of price and promotions at grocery that they do not shop for HBC and GM products frequently when making their food and beverage purchases. The post Acosta: Grocery channel can grow with HBC/GM appeared first on MMR: Mass Market Retailers.

Beauty and Health 52

Beauty and Health Grocer Promotions Outdoor 52

Inside Retail

APRIL 24, 2024

Walmart as a bellwether To get a better grip on how things are travelling for China’s mid-market consumer it is useful to monitor Walmart, which operates about 400 stores in the country. Indeed, the overall retail environment continues to be highly promotional. per cent to US$4.0 billion, Same-store sales grew by 6.6

Consumer 147

Consumer Accounting Planning Promotions 147

Advertiser: ZoomInfo

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks.

Promotions

Retail Gazette

APRIL 24, 2024

The new retail media initiative is one of several launched by Morrisons this month, and joins the introduction of digital screens to its Market Street food counters, allowing brands to both promote products that complement the counter range and interact with shoppers in an area of the store where its products are not stocked.

Advertising 52

Advertising Supermarket Accounting Promotions 52

Mass Relators

APRIL 24, 2024

As the leading authority and voice for retail, NRF will continue to advocate for workplace rules that promote workplace flexibility and economic growth. The post NRF issues statement on final overtime rule appeared first on MMR: Mass Market Retailers. million workers.

Promotions 52

Promotions Marketing ATS 52